Flog > Cookie cutter websites

Posted by Mitch Flynn

Cookie cutter websites Procrustes was the name of a legendary Greek bandit who literalized the concept of "one size fits all" in the most morbid of ways: he tied his victims to his bed, and if they didn't fit exactly (no one did), he'd stretch them if they were too short and lop off their legs if they were too long. (No mention if the box spring was free.) Procrustes was a precursor of the cookie cutter approach to website design - off with their headlines if they're too long and justify the type if it's too short - for a fixed price, you get a fixed solution. Good for some, but our approach is to look at website development from a marketing point of view, and a one-size-fits-all approach doesn't lend itself to communicating the individuality that is the essence of a brand. What's a marketing point of view? Understanding your targets, the benefits of your product or service, your goals, your budget, and seeing the bigger picture of your company or organization and how it relates to your online presence. Check out one of the sites we've done that embodies these principles at the link below.

Link: http://www.flynnandfriends.com/flynnsites.php?work_id=48