http://www.flynnandfriends.com/blog.php Flynn and Friends Flog /blog.php?blog_id=23 The Tipping Point is, in our opinion, the greatest book on marketing ever written. We just finished re-reading it for the fifth time. Each time we travel its pages, a new perception jumps out at us. Take this one from author Malcolm Gladwell's litany of... Advertising /blog.php?blog_id=22 This came to the office earlier this week. A hand-written plain mailer with no return address and a CD with the words "Play This Now" in the same hand. Being a sucker for a good teaser mailing (we have done many here at Flynn & Friends, several with... Advertising /blog.php?blog_id=21 Procrustes was the name of a legendary Greek bandit who literalized the concept of "one size fits all" in the most morbid of ways: he tied his victims to his bed, and if they didn't fit exactly (no one did), he'd stretch them if they were too short and... Advertising /blog.php?blog_id=20 Horror movie fans cherish Alfred Hitchcock's "The Birds" for the same reason the Taliban fears CIA drones: airborne attacks are downright scary. "Scary" also seems an apt term for the imbalance between the ubiquity of the Twitter logo (hallmark of the au... Advertising /blog.php?blog_id=15 Western New York has witnessed an epidemic in the last few weeks. Not measles or some other disease, but an unsettling trend of drivers crashing into restaurants, stores, apartment complexes, markets, and houses. The question is, what makes for an... Advertising /blog.php?blog_id=13 We love billboards for three reasons. First, you can't tune them out. (At least not as easily as changing the radio dial.) Second, done right – which is to say headlines of five words or less paired with simple graphics – they represent messaging at... Advertising /blog.php?blog_id=12 At least two of our larger local competitors - we've been advised not to mention their names lest you google them and go to their websites instead of staying here where you belong - started their businesses the same year we started ours, in 1986. What's... Advertising /blog.php?blog_id=11 I got an e-mail this morning from a colleague (who simultaneously sent me a "friend" request on Facebook) asking what I thought were the most important qualities of a copywriter. Here's the question and reply: > Hi, Mitch. In preparation for my course in... Advertising /blog.php?blog_id=10 There's been a lot of news of late about the efforts to promote Western New York, aka Buffalo, through the entity formerly known as the Convention Visitors Bureau (CVB), now known as Visit Buffalo Niagara (a call to action recast as a brand, which is a... Advertising