2006 News > Flynn & Friends works with local safety consulting firm

March 13, 2006

Flynn & Friends, Inc., is working with Safety Management Services, Inc., a Williamsville-based safety consulting firm, to brand the company's new safety management software. The purpose of the software is to provide safety personnel with tools to help them administer an effective safety program in their workplace.

The agency developed a name for the software, ZeraWare, which incorporates the name of Safety Management's president, Thomas Zera. In addition, Flynn & Friends developed a logo, tagline, and packaging and identity materials, including business cards, envelopes, and letterhead. The agency is also in the process of creating a brochure and a website, as well as developing a marketing strategy for the direct mail launch of the software.

Flynn & Friends is a full-service advertising agency with offices at 437 Franklin Street in Buffalo. It was established in 1986 and employs eight.