2005 News > Flynn & Friends develops name and brand identity

January 28, 2005

Flynn & Friends, Inc. recently developed a name and designed a brand identity for a new employee benefits product offered by The Synergy Group, Inc., a Buffalo-based consulting and management firm. The name, "TripleTrack", is meant to represent the product's aim, which is to help employees and employers either "get on track" or "stay on track" in terms of maintaining a balance between work, home, and self.

In addition, Flynn & Friends incorporated the new name and tag line - "Solutions at work for work, home, and self" - into a logo and collateral materials.

Flynn & Friends is a full-service advertising agency with offices at 437 Franklin Street in Buffalo. It was established in 1986 and employs seven.