2009 News > Agency develops brand ID, collateral & website for New WNY Life Sciences Career Pathways Program.

April 10, 2009

Mitch Flynn, president of Flynn & Friends Advertising, announced that the agency has been retained to develop marketing materials for a new life sciences careers and education initiative jointly presented by the University at Buffalo Educational Opportunity Center (EOC) and the New York State Center of Excellence in Bioinformatics and Life Sciences.

Branded as iSciWNY by Flynn & Friends, the program seeks to create awareness about the life sciences industry in Western New York. iSciWNY provides valuable information to students, adults, and career-changers about career pathways in life sciences, including the different types of jobs available, duties, salaries, and training and educational opportunities. It also provides information about the more than 150 life sciences companies that exist within this rapidly growing industry in Western New York.

Besides developing the name, logo, and related collateral materials, the agency also designed and produced the program's website, which can be found at www.isciwny.com.

Established in 1986, Flynn & Friends is a full-service advertising agency with offices at 437 Franklin Street in Buffalo. For more information, visit www.flynnandfriends.com.