2009 News > Flynn & Friends develops strategic alliance campaign for Cannon Heyman & Weiss.

May 27, 2009

Mitch Flynn, president of Flynn & Friends Advertising, announced that the agency has completed work on a strategic alliance campaign for Cannon Heyman & Weiss (CHW), a law firm located in Buffalo and Albany whose practice is concentrated in affordable housing and community development.

The purpose of the campaign was to invite out-of-state law firms to enter into a strategic alliance with CHW - in essence, referring their developer clients seeking counsel related to federal affordable housing and community development law to CHW.

Flynn & Friends designed a direct mail piece that was sent to prospects, pointing them to a page on CHW's website, www.chwattys.com/strategicalliance. There, they could then view a short video describing the benefits of a strategic alliance.

Established in 1986, Flynn & Friends is a full-service advertising agency with offices at 437 Franklin Street in Buffalo. For more information, visit www.flynnandfriends.com.