2011 News > Agency completes holiday campaign for WNY's oldest toy store

December 24, 2011

Buffalo, NY—Mitch Flynn, president of Flynn & Friends Advertising, announced that the agency has completed an intensive holiday promotion for Clayton's Toyland of Williamsville, the oldest continuously operating toy store in Western New York.

The campaign included direct mail to targeted zip codes within a 5-mile radius of the store; Buffalo News post-it notes on the front page of locally delivered papers; ads in gift guides and family publications; and a Facebook ad campaign focused on grandparents.

The marketing featured coupons for 10% and 20% off, and gave the store a way to track the performance of the campaign: nearly 500 coupons were redeemed.

Flynn and Friends is a full-service advertising agency with offices at 437 Franklin Street in Buffalo. For more information, visit www.flynnandfriends.com.