2012 News > Client gets new logo and tagline to reflect updated identity

June 05, 2012

Via Evaluation (formerly Ciurczak & Company, Inc.), recently turned to Flynn & Friends to develop a new logo and tagline to go with their new name. 

The agency developed a series of logo designs for Via to review, narrow down, and finalize. Via president Gary Ciurczak, Ph.D., was deeply involved in the project, bringing a breadth of communication and aesthetic insight to the task. Once the logo was chosen, a variety of taglines were developed, with the wording "The way to better results" emerging as the finalist. The word "Via" literally derives from the Latin word "road, path, or way," making the choice of tagline a natural.

Via Evaluation was established in 1998 and provides organizations serving high-risk populations state-of-the-art evaluation, research, program development, and reporting services.