2013 News > Flynn & Friends develops campaign for The Park School

September 06, 2013

Buffalo, NY - Flynn & Friends has been retained by The Park School of Buffalo to handle strategy, creative, and media buying for the school, located in Snyder. The agency's work will include both the admissions and development departments of the school, which was founded in 1912, and is Western New York's only country day school.

"Our 'ParkLike' campaign is intended to play off of the idea of 'likes' on social media as well as to highlight Park's 34-acre campus," said Mitch Flynn, agency president. "With the help of Park's admissions and development departments, we recruited students from each of the school's three divisions, and posed them with the 'thumbs-up' sign made familiar by Facebook. The campaign will run in local print publications and will also appear on banners on the side of the school's Helen Long Building, along the main road into the campus."

Park is an independent, co-educational school serving approximately 250 students enrolled in prekindergarten, lower school, middle school, and upper school.