These tube mailers dramatized M&T's ability to wear many hats.
M&T Bank
The What:
Dramatize M&T Bank's track record of successfully offering many varied services in its role as corporate trustee for both privately placed and municipal bond issues.
And How:
A series of tube mailers, each thematically wrapped and containing a different kind of headgear and attached message (e.g. a raccoon hat with the card reading "we're pioneers in corporate trust"), dramatized M&T's ability to "wear many hats", thus providing customers with a broader range of services in the competitive corporate trust arena.
And what's a good campaign without a "hook"? Click "6" below to see the kicker to this ChunkMail® series.