Repurposing the product to work as a message – you can't do that electronically.
Osmose
The What:
Introduce a new telephone pole protection product to utility companies. (People drive into poles in their cars, ya' know, especially in parking lots.)
And How:
The actual inside and outside layers of the product were fabricated into a pair of mailer-sized teasers, and that was followed with a folder which detailed the advantages of the product.
Never underestimate the creative possibilities of sending your message through the US Postal System. That's the premise (and promise) of ChunkMail®.