Campaigns
Mercy Flight of Western New York
The What:
Develop a campaign that would raise awareness for Mercy Flight's lifesaving role in Western New York on the occasion of its 20th year.
And How:
By designing and placing roadside signs that read "Mercy Was Here" at more than 3,000 corners, curves, and intersections where Mercy Flight had landed to rescue a critically ill or injured patient since 1981, we dramatized their lifesaving role in the community. A billboard campaign which generated 21 million impressions over two months added further impact to the campaign.